Survey Monkey
Allows you to create free, customizable surveys using an easy-to-use survey builder. Surveys can be sent out via mobile links, websites, and social media and integrated with partners like MailChimp, Eventbrite, and more. Get your answers at surveymonkey.com.
Free/Varies
Resources
Resource cost key:
Free Cheap
Pricier Varies/Unknown
Design Resources
Fundraising
DesignCrowd.com
If you are looking for a logo, you can submit a description of your institution and what you are looking for to 99designs.com, a contest-driven logo design platform. You choose a payment level and your contest is launched and open to thousands of designers around the world. You select the design you like best and can download it and use it however you like.
Varies
FreeLancer.com
Post a call for logo designs and a price you are willing to pay. You will receive bids for your project. You can compare proposals and prices and select the one you like best.
Varies
AmazonSmile
AmazonSmile, accessed through smile.amazon.com, allows purchasers to designate your institution as their selected charity so that when they shop, you receive 0.5% of their purchase. Sign up at org.amazon.com.
Free
Google AdSense
AdSense is a simple way to earn money through your website or blog by displaying targeted ads next to your online content. Visitors will see ads relevant to their interests, and you can customize the look of the ad display to fit with your site. Sign up at google.com/adsense/start.
Free
Indiegogo
Indiegogo is a great way to raise funds for specific projects. Launch a campaign for free, garner donations, and receive all the pledged money minus a small fee (6.75% for nonprofits). The fees may seem high, but they are good for the industry, and, unlike with many other such fundraising platforms, your campaign keeps the money it earns whether or not it reaches the monetary goal. Visit indiegogo.com to get started.
Pricier
CutePDF
CutePDF helps you quickly convert any printable document into a PDFfile. Download the program at cutepdf.com.
Free
Downloadable Software
99designs.com
If you are looking for a logo, you can submit a description of your institution and what you are looking for to 99designs.com, a contest-driven logo design platform. You choose a payment level and your contest is launched and open to thousands of designers around the world. You select the design you like best and can download it and use it however you like.
See also: 99designs.com/nonprofits
Pricier
GIMP
GIMP is a freely distributed software program that can be used to retouch photos, compose images, and convert image formats. Download the software at gimp.org.
Free
Website Management/Plugins
GoDaddy
A domain service where you can buy a domain with .com, .org, .net, and many more. Search for a domain at godaddy.com.
Cheap/Varies
Governance, Collections, and More
Sustaining Places
A collaborative resource project from the Museum Studies Program at the University of Delaware and the Tri-State Coalition of Historic Places, funded by a grant by the Institute for Museum and Library Services. The website collects examples of good ideas and best practices for small historical organizations. Visit sustainingplaces.com to learn more.
Free
NameCheap
A domain service where you can buy a domain with .com, .org, .net, and many more. Includes a brief description of domain extensions (i.e., .info or .co). Search for a domain at namecheap.com.
Cheap/Varies
Google Analytics
Shows you where your visitors come from, what pages they visit, and what their demographics are. To get started, visit google.com/analytics.
Free
AdFreeStats
Shows you what pages your visitors look at, what their demographics are, where your visitors come from, and more. To begin, visit addfreestats.com.
Free
PayPal
Accept payments and donations online (or in-person with PayPal Here). Lower rates for nonprofits (2.2% + $0.30 per transaction). Start collecting today at paypal.com.
Cheap
Google Mobile Friendly Test
Tells you whether your pages are viewable on mobile devices. To test a page, copy the page URL and paste it into the field found at google.com/webmasters/tools/mobile-friendly.
Free
Nabble
Offers free, embeddable forums, mailing lists, photo galleries, and blogs. Found at nabble.com.
Free
Google SEO Guide
Google shares its tips for SEO best practices. Download it at http://bit.ly/1icyyHR.
Free
MailChimp
A mailing list platform for sending emails and other newsletters. Free for institutions with fewer than 2,000 subscribers. Visit mailchimp.com to get started.
Free
Collective Access
An open-source software managing and publishing museum and archival collections. You can access it from anywhere with an internet connection and create catalogues, group items in hierarchies, create timelines, and more. Start cataloguing at collectiveaccess.org.
Free
File transfer or
hosting resources
Transfer or host large files on a third-party site to work around your website's data limits.
filedropper.com
wetransfer.com
Free
filehosting.org
tinyupload.com
Hour of Code
Want to learn how to write and adapt HTML code? Are you a visual or kinesthetic learner? Look no further. Hour of Code is a non-profit organization that aims to encourage people to learn computer science. It is espeically aimed at school students, but that just makes its free lessons all the more accessible to beginners of all ages. Start learning today at code.org/learn.
Free